For Johnson & Johnson the safety of their employees is a top priority. But how do you get people to notice important messages that become background noise? Make them personal.

In this particular campaign keeping your hands safe was the key message. I helped to create a series of posters and campaign materials that elevated the everyday tasks of an employee’s hands, to a lifetime of adventure.

The takeaway; keep your hands safe so the adventure can continue.

Project role:

Ideation / Art direction / Photo editing / Design

Photography by Karl L. Moore

My team crafted a visual and written story about Google’s environmental progress to not only solidify the company’s leadership in the industry but also showcase how Google is helping people around the world use technology and information—the things most core to the business—to make the entire planet more sustainable. How? By blending traditional reporting on large-scale impact with spotlight stories that home in on the human-scale efforts and outcomes.

What else?

120,000 downloads and 10 million site visits in a single day

An “A” grade from Greenpeace on its 2017 Clicking Clean report

Positive media buzz from The Guardian newspaper and other publications

Project role:

Art direction / Photo editing / Design

My team took Nike culture into the sustainability dialouge with Limitless, a campaign that changed the conversation from simply “doing more with less” to an epic story of unlimited access to innovation ideas and market opportunities. Every week, we featured a new profile of an employee whose success was fueled by sustainable innovation. Teasers on Nike’s social channels and in email drove readers to a revitalized website for more resources and training opportunities.

Then what?

Subscriptions to Nike’s sustainable innovation newsletter grew approximately 20 percent.

The e-newsletters achieved a 53 percent overall open rate—better than the typical rate.

Nike saw a nearly 10 percent average click-thru rate from email to website.

Project role:

Ideation / Art direction / Photo editing / Design

When workplace safety can be a matter of life and death, safety communications can’t afford to be boring and overlooked. To raise awareness and bring safety into daily conversations, we developed a comic-themed campaign that transforms common threats into villains and the data center workers who face them into heroes.

An immersive world of print collateral, collectible swag, environmental graphics, and animated stories keep safety messages in sight and entice employees to engage.

Feel the love:

The global campaign has been a staggering success, boasting up to 100% engagement in some data centers.

Safety risks have become top-of-mind for employees.

Managers around the data center universe clamored for their own version, spawning three new employee engagement campaigns.

Project role:

Creative direction / Ideation / Art direction / Design / Vendor management

Illustrations by Kim Herbst and Johnathan Case

Animations by Deep Sky Studios and Zookeeper

How do you get people to overcome fear and trepidation about change? Make them excited for what lays ahead while nervous about being left behind.

My team helped Charles Schwab reach their audience of independent advisors with a multi-tier campaign designed to turn fear of change into a fear of missing out. Rather than promoting Schwab, the narrative was shifted entirely to focus on the audience. The worked tapped into what was most important to the advisors: a sense of purpose, doing what’s right for their clients, employees and bottom line.

We created eye-catching infographics to generate excitement and a suite of tools to answer questions and help decision making.

The results:

49% increase in leads generated over the previous year

A new perception of Schwab among billion-dollar advisor teams nationwide

Project role:

Ideation / Art direction / Illustration / Design

Final illustrations by Mark Airs

Cadet, a manufacturer of electric heaters, was an industry leader for contractors and builders. The company was proud of their durable, quality products but they wanted to reach a broader customer segment by appealing to consumers.

My team started by working with the Cadet team to re-explore their brand. What energizes their work? Why do their passions matter to customers? What do customers care about most? The result: a warmer, friendlier brand personality with a focus on energy efficiency. From there, it was all about bringing the brand to life. New logos and taglines, new voice and tone guidelines, redesigned product packaging and a restyled website gave Cadet a strong, comfortable presence with which consumers could connect.

What happened next?

Cadet’s rebranding invigorated the company.

Employees found their focus and definition through the work:

“Faces lit up. … With each reveal, we saw smiling faces, nodding heads and heard comments like ‘Oh yeah, this is us’ and ‘Now I see why we needed this.’ What proved our success was when our most seasoned veterans applauded our new brand and our efforts of capturing the true essence of Cadet today. Our new brand simply states, ‘This is who we are.’ We are a group of people that truly build the products we’d want to keep our own families warm and comfortable.”

Project role:

Logo design / Brand guidelines / Package design

The recently merged company needed to convey a unified Comcast and NBCUniversal brand identity, while still expressing each organization’s distinct CSR priorities and strengths. My team devised a storytelling approach that could present the company’s CSR commitment in personal terms—through Comcast and NBCUniversal employees and partners.

Then what?

The online CSR report received nearly 10,000 unique page views in the first month. Comcast and NBCUniversal have extended the reach and value of this report by repurposing its content elsewhere on the corporate website.

Project role:

Site UX / Art direction / Photo editing / Design

See more at corporate.comcast.com/csr2017

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Project role:

Art direction / Photo editing / Design

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Project role:

Conpecting / Art direction / Illustration / Design / Vendor management