The recently merged company needed to convey a unified Comcast and NBCUniversal brand identity, while still expressing each organization’s distinct CSR priorities and strengths. My team devised a storytelling approach that could present the company’s CSR commitment in personal terms—through Comcast and NBCUniversal employees and partners.

Then what?

The online CSR report received nearly 10,000 unique page views in the first month. Comcast and NBCUniversal have extended the reach and value of this report by repurposing its content elsewhere on the corporate website.

Project role:

Site UX / Art direction / Photo editing / Design

See more at corporate.comcast.com/csr2017