My team took Nike culture into the sustainability dialouge with Limitless, a campaign that changed the conversation from simply “doing more with less” to an epic story of unlimited access to innovation ideas and market opportunities. Every week, we featured a new profile of an employee whose success was fueled by sustainable innovation. Teasers on Nike’s social channels and in email drove readers to a revitalized website for more resources and training opportunities.

Then what?

Subscriptions to Nike’s sustainable innovation newsletter grew approximately 20 percent.

The e-newsletters achieved a 53 percent overall open rate—better than the typical rate.

Nike saw a nearly 10 percent average click-thru rate from email to website.

Project role:

Ideation / Art direction / Photo editing / Design