For Johnson & Johnson the safety of their employees is a top priority. But how do you get people to notice important messages that become background noise? Make them personal.

In this particular campaign keeping your hands safe was the key message. I helped to create a series of posters and campaign materials that elevated the everyday tasks of an employee’s hands, to a lifetime of adventure.

The takeaway; keep your hands safe so the adventure can continue.

Project role:

Ideation / Art direction / Photo editing / Design

Photography by Karl L. Moore